Pranav Rawat - Fornax

Understanding the Role of Marketing Analytics

AbstractIts a no brainer that with the popping up of newer technologies each day for improving marketing efficiency, marketers too need to stay ahead of the pace and constantly update their marketing abilities, skills and strategies. There's no surety if a new marketing strategy may last even for more than

Digital Transformation

No-Code / Low Code Development tools

Abstract Experience can act as a big differentiator beyond the mere concepts of increasing sales and service offerings. A good customer experience can lead to brand differentiation and increased loyalty by customers. After the emergence of Covid-19 pandemic, it has become even more crucial for companies to look after customer

Process Mining

Understanding Process Mining

AbstractThere is no room for inefficiencies in the current business environment as it can lead the business towards losses in various aspects like loss of customer trust, losing from the competition and cost over-runs. Therefore, organizations are now focusing more on monitoring and fine-tuning their business operations to ensure that

Data Analytics

Alternative Data

With newer technologies being introduced more frequently, AMCs and institutional investment firms are trying to get hold of it earlier than the competition. Companies are searching for a way to improve their investment alpha, diversify existing investments and reduce the costs and risks of investment. Consequently, companies ranging from mammoth

Business Process Management

Digitize Your Processes

Overview Digitization is leveraging the digital information technologies and platforms to replicate non-digital processes with digital processes, evaluating the current operating strategies, then reimagining and re-engineering them in a way such that value is created and efficiency is attained in both providing services to clients and handling the business. As